THE TOYBOX COLLECTION
"Not intended for small children"
Play is an important part in one’s early life; it is a critical set of moments where the child gets to access imagination and fun, as well as the states of happiness, frustration, laughter, joy, and freedom.
Later, in their adult life, it can become an area for achievement and unsurpassed performances; some take play seriously, to another level so to speak.
Unfortunately not all children get to experience the notion of play.
However, the desire to play never goes away; playing is as natural and embedded in humanity as breathing is essential to life.
The “ToyBox Collection” is an expression of this constant desire to play, reflecting the image to the viewer, inviting them to reconnect and live once again the great moments of play.
The box is a reminder that play never goes away; it is there, as a constant offering, as a container of all of what is good in the notion of play.
To some, it might communicate that if you do not get to play as a child and if you lived in a family where play was “not intended for children”, you might just become this grown adult who wants to play even more. Then you might be told, your behavior is “intended for children” only.
Go out and play with all of the people in your life, generous of your time to the ones you love and to yourself.
View the Collection